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Bescoby, a Veteran of Initiative, Will Focus on Hyundai Business
LOS ANGELES–Janet Bescoby, a 10-year veteran of Initiative Media, has moved to Bates USA West as svp, media director.
She replaces Nan Vaughn, who left the agency two months ago. The terms of Vaughn’s departure were not clear. Bates executives declined to comment on her exit.
Bescoby now helms a 35-person department divided among Bates’ Irvine, Calif., office and several field offices. She reports to Bates USA West president/CEO Tim Hart and will work closely with Kevin Coyne, Bates North America’s New York-based evp, director of media and new technologies.
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