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St. Luke’s Fall Push Bows In Houston Media
DALLAS–Bates Southwest last week launched its first work for St. Luke’s Episcopal Health System of Houston in a local television, print, radio and outdoor advertising campaign.
Billings were not disclosed. The account is believed to be worth about $1 million annually to the $85 million Houston agency.
The campaign, set to run through No-vember to coincide with employers’ health plan sign-up period, will be anchored by three 30-second television commercials featuring the new tagline, “St.
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