Bates to Lose Texaco to BBDO

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By Cristina Merrill and Glen Fest





NEW YORK–Texaco is planning to shift an estimated $30-40 million in billings from Bates USA to its lead corporate agency, BBDO Worldwide in New York, sources said last week.





The account represents the White Plains, N.Y.-based company’s product and retail duties, which Bates has serviced mostly out of its Houston office, Bates Southwest.





Bates Southwest chairman and chief executive officer Jerry Kerr said he had no knowledge of the account move.





‘Not as far as I know,’ said Kerr.

























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