Bates Introduces EchoBuzz

Free Voicemail Links Advertisers to ‘Echo Boomers’
LOS ANGELES–Bates USA tries to capture the attention of the teen and college crowd while projecting the image of a fun company that doesn’t take itself too seriously in its first effort for Blue Diamond Software’s new EchoBuzz free voicemail service.
A print ad breaking in the May 17 issue of Rolling Stone shows a glum-looking, shirtless man, in profile from the chest up, with a toilet tied to his head with a rope.
There is no thematic tie-in, just the jarring image and the headline, “Get messages in the privacy of your own universe.”