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Bates Canada has won the $20 million Pfizer media review for all of the client’s business in Canada.
Contending in the three-month review were incumbent The Media Company, Carat Canada, and Mind Share Canada, sources said. Carat USA has Pfizer’s U.S. business.
The shop’s win includes the media planning and buying duties for Pfizer’s consumer health care programs, Schick products and Adams Confection.
Pfizer could not be reached for comment.
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