Bates To Buy Diversity Of Churchill

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Business-to-Business, Research, PR Talents Are Keys to Purchase
DALLAS–Bates USA, New York, will acquire Houston-based Churchill Group and fold the public relations, research and trade advertising specialist into its Bates Southwest operations in Houston.
Terms of the deal were undisclosed. Nearly 40 Church-ill employees will join 45 at Bates to staff an agency that claims approximately $100 million in combined billings.
The key attraction for Bates in the deal, according to Houston chairman Jerry Kerr, is the diversification Churchill brings to his office’s capabilities.
“One of the issues with the ad industry in Houston is that some agencies have become vulnerable by putting all their eggs in one basket, like we had with Texaco,” said Kerr.






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