NEW YORK Gary Bassell is joining The Bravo Group, the Hispanic marketing services unit of WPP Group's Young & Rubicam, as chairman and CEO, succeeding 23-year company veteran Daisy Exposito, who is stepping down, Y&R said today. Bassell's appointment takes effect on Dec. 1.
Bassell, 44, joins New York-based Bravo from La Comunidad in Miami, where he most recently was president.
"We are deeply grateful for Daisy's leadership and tremendous success over many years," said Y&R Brands chairman and CEO Ann Fudge in a statement. "Daisy leaves behind the finest type of legacy, a company that has vision and values, an impressive roster of brands and a team dedicated to our client partners. We wish her success and have no doubt she will continue to make tremendous contributions to our industry and the community."
Bravo president Linda DeJesus-Cutler, 41, will add the title of chief operating officer.
Bravo ranks as one of the largest Hispanic ad groups in the country with estimated 2003 billings of $270 million, up from $5 million in 1985.
Exposito told colleagues and friends of her resignation in a letter on Monday [Marketingymedios Online, Nov. 16]. She had been chairman and CEO since 1991. A Bravo representative said she had no knowledge of Exposito's future plans.
—Adweek staff report