Bass Cuts It Short in U.K. Ads | Adweek Bass Cuts It Short in U.K. Ads | Adweek
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Bass Cuts It Short in U.K. Ads

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LONDON - Bass Brewers has issued an edict to its agencies that from now on all TV commercials should run no more than 30 seconds. The move is especially odd considering the client made its reputation on award-winning epic ads.
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