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SAN FRANCISCO Baskin-Robbins has launched an online campaign for its new Cake Treats desserts. A TV and print campaign will follow.
Unveiled this week by promotions shop Waters Molitor in Minneapolis, the online sweepstakes at baskinrobbins.com called “Piece of Cake” offers a grand prize of a visit from a chef, trainer or personal assistant. Other prizes include lawn and car care, house cleaning and more than 1,000 Baskin ice cream items.The sweepstakes runs through Nov. 30.
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