Baskin-Robbins Gives Scoop on Review

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.





GLENDALE, CALIF. – Baskin-Robbins has retained Chicago-based consulting firm Jones-Lundin to conduct the review for its ad account, which will bill between $10-15 million, according to Baskin-Robbins vp/marketing Larry Kurzweil, who also confirmed earlier reports that the account was in review. Jones-Lundin consultant Jack McBride, who is based in Modesto, Calif., will oversee the review. Incumbent Asher/Gould, L.A. will participate.
Copyright Adweek L.P. (1993)


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in