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NEW YORK After completing a study that showed women make the majority of decisions regarding pest control for the home, chemical giant BASF has given its Termidor ads more of a family feel.
A $4 million “Termidor termite defense” campaign kicks off on Feb. 7, at the dawn of termite-swarming season, according to the client. Two 30-second TV spots, via Fleming & Van Metre, Plymouth Meeting, Pa., discuss the benefits of the product. One stresses the peace of mind women have knowing their home has been treated, which allows mom to spend quality time with her family.
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