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Major League Baseball’s decision last week to take its $20 million account from FCB will likely lead to a crowded review for the business, agency executives said.
FCB won the high-profile business in September 2000, but the relationship appears to have soured. Last week, FCB issued a statement saying the agency resigned after it disagreed with the client on marketing strategies for next season. MLB plans to move away from advertising to concentrate on product placement and public-relations promotions, the statement said.
One source, nevertheless, said the relationship was severed at MLB’s behest.
MLB officials confirmed that the account will go into review.
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