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Hadrian’s Wall here picked up ad duties last week for Barton Beers’ Tsingtao and Peroni brands, following an informal review. Hoffman York in Milwaukee previously handled the brands, along with St. Pauli Girl, which in February was assigned to nonbox in Hales Corners, Wis. Hadrian’s Wall participated in that review. The imports, from China and Italy, are backed largely by outdoor, with some print, a Barton representative said. Spending was not disclosed.
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