Bartle Bogle Hegarty Taps Miller Marketer

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On the heels of his resignation from Miller Brewing, Bruce Winterton has joined Bartle Bogle Hegarty as account director on two recent wins and will lead new business efforts Winterton, 39, last week left his post as brand director of Miller Genuine Draft and Miller High Life.
“He is a rather unique combination,” said Ty Montague, creative director at BBH here. “He has a strong background in packaged goods combined with a strong appreciation of the power of ideas.”

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