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Gas Chain Offers a Stronger ‘Personality’ in First Corporate Effort
CHICAGO–In its first-ever branding effort, Citgo Petroleum Co. attempts to link friendly faces with its well-known triangular logo.
The campaign, from Barkley Evergreen & Partners, Kansas City, Mo., is scheduled to break during the first quarter of 1999. The tagline, “You know me,” positions the Tulsa, Okla.-based company as a familiar part of people’s daily lives. The effort is the agency’s first work for the client since picking up the $12-15 million corporate account in May.
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