Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Euro RSCG said it has added creative chores on the Barilla pasta and sauce account following a review.
The client has spent about $20 million on ads in each of the past two years, per Nielsen Monitor-Plus.
The Chicago office of the Havas-owned agency takes over from the crosstown outpost of WPP Group’s Young & Rubicam.
Euro RSCG’s first work for the client is scheduled to break in the third quarter, an agency representative said. Television, print and digital efforts are all in the media mix.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in