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NCP Breaks TV Effort for Filene’s Basement
BOSTON–The “thrill” is back, sans jingle, in North Castle Partners’ latest campaign for Filene’s Basement.
A trio of TV spots represents a shift from last year’s effort, which used the jingle, “Can’t Beat the Thrill.” The song has been turned into a tagline in the new 30-second ads, which show consumers who shop at Filene’s Basement for bargains.
One spot, set to jazzy music, shows a twentysomething woman sashaying down a busy city street.
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