Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Barber Martin & Associates has been named agency of record for Cato Corporation of Charlotte, N.C.
The Richmond, Va., shop won the account for the women’s fashion retailer over a pair of North Carolina contenders: Asheville incumbent The Alpha Group and Charlotte’s Price/McNabb, which has a satellite office in Asheville. Cato’s search began last April.
Cato vice president of advertising Virginia Meyer said Barber Martin’s extensive retail marketing experience with clients like Helig-Meyers Furniture and Ritz Cameras was “an incredibly strong” reason for the client’s choice.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in