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Barber Martin Advertising has won the Virginia Lottery’s $17 million ad account.
The Richmond, Va., shop topped Barker Campbell Farley & Mansfield of Virginia Beach, Va., and undisclosed others in a review.
“We were impressed with Barber Martin’s retail roots, and with their ability to carry our new theme forward and revitalize the brand,” said Penelope W. Pyle, director of the Virginia Lottery.
The three-year contract will include print, broadcast, outdoor and point-of-purchase elements.
“We’ll be designing new products every month,” said agency president Bob Barber.
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