Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK The Atkins Diet meets Saturday Night Live’s Jack Handey on a new Web site from Crispin Porter + Bogusky that is designed to promote Burger King’s Angus Steak Burger. CP+B teamed with The Barbarian Group, an independent interactive shop in Boston, and Oddcast, a New York-based technology company, to develop the Web site.
The site, which features campy motivational devices such as the sounds of waterfalls and birds chirping, plugs the faux “Angus Diet” from Dr.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in