Barbara Lippert's Post-Game Super Bowl Critique

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By the looks of this year’s crop of Super Bowl commercials, I guess we’re starting to sublimate sex for cartoon characters, ad icons, superheroes, Muppets and “inaction” figures. With various horrors happening in the world, and growing conservatism at home, the Super Bowl delivered the advertising equivalent of boomer comfort food. The nostalgia trend explains the widespread use of Babe-like animals and washed-up celebrities, too.

Aside from Paul McCartney, who appropriately sang “Get Back” (to where you once belonged), the most representative of this return-to-Mac-and-Cheese movement was the spot for MasterCard.

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