Barbara Lippert's Critique: The Whole Package

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Spoken with a proper British accent or not, the phrase “It never loses suction” never ceases to crack me up.

So when I heard it spoken out of context by a deadpan announcer in this teaser eBay spot, along with other slogans, like, “It was designed by German engineers and developed in Sweden by renowned Japanese scientists,” as a gray-jacketed man stood next to a plain podium holding the brightly colored letters “i” and “t,” I was, er, sucked in by the cleverness.

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