Barbara Lippert's Critique: The Towel Guy

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Forty years ago or so, when women truly were desperate housewives, gender lines in advertising were much more defined: Men wore the pants out the door in the morning, and women stayed home and cleaned in high heels all day (or at least until martini time). Still, as they do now, the June Cleaver types secretly pined for some help, and advertisers were only too happy to oblige—the Tidy Bowl man popped up in their toilet tanks, or the man from Glad (bags) arrived by helicopter and pontoon to help pack refrigerator leftovers.

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