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They’re puzzling, arty, vaguely dirty and possibly funny—you can’t be sure right away. What is clear about these outdoor still-lifes for Axe’s body spray is that they are people-free. Each features a modern-but-foreign-seeming scene that begs for an explanation: a bed next to stacked-up cups of water, a couch on springs, a fridge full of whipped cream, an apartment door (5C) with a “Take a number” dispenser instead of a doorbell. The latter is an out-and-out clever graphic device.
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