Barbara Lippert's Critique: The Smell Of Success

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

They’re puzzling, arty, vaguely dirty and possibly funny—you can’t be sure right away. What is clear about these outdoor still-lifes for Axe’s body spray is that they are people-free. Each features a modern-but-foreign-seeming scene that begs for an explanation: a bed next to stacked-up cups of water, a couch on springs, a fridge full of whipped cream, an apartment door (5C) with a “Take a number” dispenser instead of a doorbell. The latter is an out-and-out clever graphic device.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in