Barbara Lippert's Critique: The Old Ball Game

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Already mentioned as a contender for the 2006 advertising award shows, this new Sony image spot from Fallon U.K., is called, flat-out, “Balls.” OK, I’ll get my own smirks and bad puns out of the way, because what really takes cojones is that Sony has made such an expensive bet on one elaborately produced, two-and-a-half-minute minimovie that features nothing more than 250,000 wildly colored rubber balls descending on San Francisco.

The Jumping Balls of San Francisco? I’ll give us all a moment to compose ourselves.

On to higher ground.



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