Barbara Lippert's Critique: King Of All Media

N ot now Dad, I’m kind of busy here,” says the video-game-playing kid to his father in a recent Burger King spot. A well-executed take on a standard advertising joke—the role reversal—it shows the father standing in the living room doorway pleading to go to his fave fast-food place. He whines, “But I want a Whopper!” Fingers flying, the kid is too preoccupied to even look up. When mom joins in the whimper fest—”You lied! You said we could go!”—the kid, with a mix of resignation and resentment, says, “OK, get in the car.”