Barbara Lippert's Critique: The Doctor Is In

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While you’ve been worrying about how you’re going to reinvent the ad business, Young & Rubicam has quietly managed to create some big old-fashioned Dr Pepper ads that people are talking about—and, get this, really enjoying. The topper is that there’s nothing remotely edgy or too-cool-for-school about them. Indeed, they employ all the time-honored soft-drink clichés (boy dates girl, boy leaves girl, kids play soccer, Mom in minivan arrives with snacks) in a simple, forward-moving narrative that closely matches the lyrics of the unabashedly big music.

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