Barbara Lippert's Critique: BBDO's Boxed Set

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Wasn’t it just a few years ago, after BMW Films, that David Lubars told agencies that if they didn’t get with the new-media program, they’d find their work “flushed down the 21st-century toilet”?

Of course, for the past year, the former Fallon president has been chief creative officer at BBDO, an agency known for its Neolithic (or at least 1978-ish) predilection for blockbuster TV commercials that, get this, run on network television, using (hee-hee) busloads of celebrities.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in