Barbara Lippert's Critique

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

When I heard about another wave of PSAs coming from the White House, I feared we’d get more spots in the “Freedom” vein. That was the recent Ad Council effort dramatizing the loss of various liberties with scary scenarios about the seizure of books and newspapers, and government snoops patrolling religious meetings. Certainly, all of this post-9/11 donated ad work is a noble thing and comes with the best of intentions. But the problem with using advertising for these kinds of issues is that it is simultaneously too persuasive and too flimsy a medium for dealing with complex issues.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in