Barbara Lippert's Critique

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Recognizably Gap as soon as they hit the screen, these spots feature black-and-white filmlets with clean white borders, fresh-faced, retro-’60s kids and cool, nostalgic music. They’re a major move away from the rock, techno and scratchin’ that filled the house in Modernista!’s preceding Gap ads.

Interim work while new agency Laird + Partners gets up to speed, the three spots are a collaboration among former Gap creative director Lisa Prisco (famous for “Khakis Swing”) and directors Roman Coppola, ad virgin Cameron Crowe and the Coen brothers.

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