Barbara Lippert's Critique

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Spread-eagled on chairs and rotating over flames while eating bull testicles! Oh, wait, I’m conflating TV extravaganzas. Said bunnies will be contestants on a special cleavage edition of Fear Factor, NBC’s Super Bowl-halftime counterprogramming move. The chairs-over-flames stuff belongs to a different show, Fox’s The Chamber. But what a combo they would make.

As for the Big Game itself and the ad-o-rama surrounding it, no Roman Coliseum-style elements are necessary. I think viewers will be happy if the thing goes off without a hitch and the spots are half as beguiling as the E*Trade chimp.

Levi’s is certainly in tune with the cautious times.



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