Barbara Lippert's Critique

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Microsoft’s Ultimate TV is a time-shifting device that allows the viewer to be in two places at once. It also lets you record two different shows from its tuners while playing back a third from its hard disk.

Perhaps the client took its mission statement too literally when it broke up with one agency (FCB San Francisco) while flirting with another (Rodgers Townsend in St. Louis.) Although RT was supposed to be doing “strategic work,” the client and side agency got to know each other sufficiently to conceive “Quads,” a $50 million TV campaign that will run through the summer.

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