Barbara Lippert's Critique

Oddly, considering our tube-reliant times, national TV advertising seems to have played a less important role in this presidential election than it has in the last 40 years.

There were no big, memorable ad images invading our collective consciousness, like the ticking daisy for LBJ or even the notorious “revolving door” for George H.W. Bush. Nor was there a noteworthy phrase that seemed to capture our imaginations, like Reagan’s “It’s morning again in America.” Quick, can you name one tagline for either guy? (“Fuzzy math” and “lockbox” don’t count.)

Here in non-swing New York City, we saw only the Hillary-Lazio wars; otherwise, it was Bush-Gore, zip.