Barakat to Lead GMR's Collegiate Efforts

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CHICAGO GMR Marketing, Omnicom Group’s event marketing agency, has hired Rick Barakat as director of sports client services.

Barakat will focus on managing collegiate accounts and developing sports-related business for the New Berlin, Wis., agency, GMR executives said.

Barakat, who begins his new post Sept. 4, will be based out of the Charlotte, N.C. office.

Before joining GMR, Barakat was director of marketing at ACC Properties, a joint venture managed by television partners Raycom Sports and Jefferson Pilot Sports that serves as the marketing arm for the Atlantic Coast Conference.

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