Banks Talking To Agencies

Norwest, Wells Fargo Seeking Post-Merger Identity
CHICAGO–Marketing officials from Norwest Corp. and Wells Fargo & Co. met last week with a dozen advertising agencies and branding companies nationwide to discuss how the banks should present themselves after they merge next year.
Teresa Morrow, a representative for Minneapolis-based Norwest Corp., characterized the meetings as “informational interviews” rather than a formal review. “We need to get a sense of what [this merger] is going to involve,” she said.
Morrow declined to name the agencies it has met with other than to confirm that lead Norwest agency Carmichael Lynch, Minneapolis, and DDB Needham, Los Angeles, agency for San Francisco-based Wells Fargo, are participating.