ATLANTA The American Bankers Association said it has awarded its advertising account to Blattner Brunner after a review of several undisclosed agencies.
The independent Pittsburgh-based shop will service the account from its Washington, D.C., office, where the trade organization is headquartered. The incumbent was MDB Communications, an independent D.C. shop.
The advertising budget for the account was not disclosed, but the ABA spent $500,000 in measured media last year, according to TNS Media Intelligence.
Blattner Brunner will produce direct mail and digital ads in addition to print advertising that will run in banking industry trade publications. The work will promote the ABA's professional development group, which provides educational programs and training for the association's members. The ABA also serves as the banking industry's lobbying group.
"It's a full-service proposition for us," said Michael Brunner, the shop's CEO. "We are confident our expertise will strengthen and expand ABA's already valuable programs and services."
The first work is scheduled to launch this summer.
Blattner Brunner entered the D.C. market in 2004 via the purchase of Multimedia Holdings. Last summer, Blattner Brunner acquired Sawyer Riley Compton in Atlanta.