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Bank Prefers 'Good Old' Shop

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The Boner Group last week landed the advertising account of Republic Security Bank.
The client, headquartered in West Palm Beach, Fla., looked at six other undisclosed agencies for its $1.5 million advertising business.
Officials at The Boner Group said a key part of their winning pitch was providing the bank with a new marketing positioning, "These are the good old days," which played off the client's established nostalgia-themed promotional efforts.
"They had another tagline which was close to that, but didn't quite convey the message," said Boner principal Ann Savage.
The Palm Beach, Fla.-based agency's first major advertising campaign for the financial institution will break this month.
--Jim Osterman