Bank of America has put its estimated $25 million business-to-business account up for review, a bank representative confirmed today.
Request for proposals from the Charlotte, N.C.-based bank had begun arriving at agencies this week. "What we're looking for here is a new approach...for our more specialized businesses," said Bank of America representative Scott Scredon.
The account includes advertising for four different departments: global corporate and investment banking, small business, capital management and commercial banking. Bozell, New York, which has handled both consumer and business advertising since 1999, will not defend in the b-to-b review, an agency representative said.
The search is national in scope; Bank of America intends to make a selection before the end of the year.