Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES — Five media agencies have been invited into the next round of the $160 million Bank of America media review, sources said.
Making the cut are Omnicom’s PHD; Publicis Groupe’s Zenith Media; Aegis Group’s Carat; and media buying incumbent Interpublic Group of Cos. Initiative Media North America; all New York; plus Bcom3’s Starcom in Chicago, according to sources. The next round of meetings are scheduled for mid-July. IPG’s Bozell, New York, was incumbent on media planning.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in