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MGH Advertising in Baltimore last week was awarded agency of record status for the Philadelphia retail co-op of Papa John’s International.
The business won by the shop includes advertising and marketing for the pizza chain’s outlets in the greater Philadelphia area, as well as the southern half of New Jersey, eastern Pennsylvania and Delaware, according to MGH Advertising.
National advertising for Papa John’s International is handled by Fricks/Firestone in Atlanta.
“This account presents a great opportunity to expand our regional presence,” said agency president Andrew Malis.
The new business win pushes MGH Advertising’s billings to the $33 million mark.
–from Adweek staff reports
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