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WASHINGTON, D.C.: The Balti-more Sun has hit the pavement with a request for proposal for its $1.5 million advertising account.
The 160-year-old daily newspaper is seeking a partner as it steps up efforts to market its brand and products–from classified advertising to sports coverage–to consumers. Baltimore agencies which have been asked to participate include Eisner & Associates, Trahan, Burden & Charles and Gray, Kirk Vansant, among others. Eisner and Trahan, Burden & Charles are participating, according to sources.
It was not clear at press time whether incumbent W.B.
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