Trahan, Burden & Charles has won the estimated$7-10 million marketing account of Huntington Learning Centers.
The Baltimore agency defeated Earl Palmer Brown's New York office in a review.
The campaign, which will include broadcast as well as print and direct marketing, breaks Jan. 1
Oradell, N.J.-based Huntington Learning Centers diagnoses students' problem areas and offers supplemental instruction in reading, mathematics, study skills and SAT/ACT preparation.
"Positioning Huntington's superior learning capabilities for parents and students who are experiencing difficulty" is the goal of the campaign, said Bill Hooper, chairman of Trahan, Burden & Charles.