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CHICAGO As New Year’s resolutions for weight loss take shape, Bally Total Fitness has launched an advertising campaign, touting new individualized fitness and nutrition services for customers.
Created by the Chicago company’s in-house agency, RocketScience, the new campaign features three English-language television spots as well as one Spanish-language ad. One commercial positions the company as the place to help a frustrated woman maintain her desired dress size, while another shows a family shopping for unhealthy snacks.
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