Bally Fitness Seeks CMO

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

CHICAGO Bally Total Fitness is searching for a new chief marketing officer following the departure last month of Martin Pazzani, a client representative said.

Pazzani left for “personal reasons” several weeks ago, the rep said, declining further comment. Pazzani, who joined Bally in August 2003, could not be reached for comment.

The former CMO was responsible for several changes in the Chicago-based fitness chain’s marketing program.

Shortly after joining, he enlisted agencies including WPP Group’s A.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in