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LOS ANGELES In an attempt to continue the fervor that has recently surrounded the World Champion Anaheim Angels, The Ballpark has unveiled new advertising for the Major League Baseball team.
The campaign includes four 30-second English-language TV spots and a Spanish-language TV commercial, as well as radio, print and outdoor ads. The previous tagline, “The halos are back,” has evolved to “The halos are back for more.”
Ads continue to feature Angels players in light-hearted situations in the community and focus on the “heroes of last year,” said Andrew Shevin, principal of the Los Angeles agency.
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