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NEW YORK Ballet and telecom bucket-trucks aren’t the most obvious combination, but creatives at Merkley Newman Harty Partners in New York pair them in a gracefully choreographed TV spot for SBC Communications, which broke earlier this month.
The ad, one of four in a campaign touting SBC’s services, was created to highlight the number of service trucks the San Antonio-based telecom maintains.
“What we had to go on was this sheer volume of trucks that they have, which is a pretty dry statistic,” said Chris Landi, art director and copywriter on the spot.
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