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The Atlanta Bread Co. will ask its new ad agency to focus on increasing business at individual stores via efforts such as local promotions, as opposed to broader branding work, the client’s top marketer said last week.
The Atlanta-based bakery and sandwich chain is interviewing seven contenders for its creative and media account this week and next. The two-year incumbent, Atlanta independent Eighth & Means, resigned last month, saying the client was demanding more work but not increasing compensation.
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