Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON The Bahamas Ministry of Tourism is preparing to award its $10-15 million advertising account to Fallon, sources said.
The surprise decision by the client to re-appraise Publicis Group’s Fallon, Minneapolis—which was eliminated in an earlier round of the review—has left finalists Mullen and Martin/Williams dismayed, sources said.
One source, speaking on terms of anonymity, blasted the move and decried the pitch process as “deceptive” and “a waste of time.”
Bahamas tourism officials had previously confirmed Mullen, Wenham, Mass.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in