Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON — The Bahamas Ministry of Tourism is gearing up for a review, and has already begun querying shops about their interest in participating, said tourism director general Vincent Vanderpool-Wallace.
The client spent nearly $15 million in 2001 and about $10 million on ads through the first half of 2002, according to CMR.
Interpublic Group’s Bozell in New York is lead agency and handles consumer-focused ads for the Ministry; independent Irma S. Mann, Strategic Marketing of Boston works on trade initiatives.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in