BOSTON Havas' Arnold said it has added the Bahamas Ministry of Tourism & Advertising following a review.
The business will be handled in Arnold's McLean, Va., office. Sibling shops MPG and Media Contacts will handle the media planning and buying portions of the account, with a new integrated push set to break next year.
Publicis Groupe's Fallon in Minneapolis had previously handled the Bahamas assignment. The client spent nearly $15 million on ads through the first eight months of 2007 after spending slightly more than $10 million all of last year, per TNS Media Intelligence. Fallon did not participate in the final round of the review.
"We are ecstatic to represent The Bahamas and respect the serious responsibility upon us of promoting a country where tourism is the nation's largest industry," said Woody Kay, CCO at Arnold in McLean. "This is not just about revenue and visitor arrivals; it's about helping drive the quality of life and standard of living of the Bahamian people."
Vernice Walkine, BMTA director general said, "We have found in Arnold a group of individuals who will work with us, respect us, and collectively help the Bahamas deliver a message and image that resonates with potential travelers."
Arnold has had its ups and down in 2007, winning the high-profit Volvo review (pitching with Nitro in London) but seeing Royal Caribbean and Talbots depart.